case studies
AppFit: Optimizing the User Journey for Peak Performance
AppFit is an analytics suite designed to identify friction points in the user experience. By visualizing drop-off rates and engagement patterns, the platform empowers product teams to "trim the fat" from their workflows and build a leaner, more conversion-oriented product.
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Slink: Trimming the Noise Out of Digital Sharing
Long, messy URLs are a barrier to communication. Slink is a minimalist link management tool designed to transform bloated data into elegant, shareable assets. This case study explores how to balance "one-click" functionality with powerful backend customization.
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PrismLabs: Precision Body Insights & Health Tracking
A comprehensive mobile solution designed to bridge the gap between scale weight and true health. Aura uses advanced scanning technology to provide users with 3D body metrics, helping them visualize progress and stay motivated through data-driven wellness.
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PreeMe: A NICU companion that helps parents feel informed, involved, and less alone.
PreeMe is a mobile app designed to support parents of premature babies during their time in the NICU. The goal is to reduce the overwhelm of the NICU experience by giving parents clarity, a sense of involvement, and something meaningful to hold onto each day.
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